Job Description
Key Responsibilities • Marketing Strategy & Brand Development • Develop and execute annual marketing strategies aligned with business objectives. • Increase brand awareness and student enrolments. • Generate qualified leads through online and offline campaigns. • Ensure consistent branding across all branches. Digital Marketing & Social Media • Manage Meta,
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Instagram, Facebook, LinkedIn, TikTok and Google Business. • Plan and publish engaging content and campaigns. • Manage SEO, Google Ads and Google Analytics. • Maintain the marketing content calendar. Content Creation • Design brochures, flyers, banners, presentations and promotional materials. • Coordinate photography, videography and creative assets. • Ensure all materials follow brand guidelines. Events & Community Engagement • Plan Open Days, parent events and community outreach programmes. • Support branch-specific marketing initiatives. • Develop partnerships with schools, corporates and community organisations. Performance Monitoring • Track enquiries, enrolments, campaign ROI and website traffic. • Prepare monthly reports and recommendations. • Manage the marketing budget effectively. AED 12,000 to 15,000 per month inclusive of fixed allowances.
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